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The crown to all of this will be the Frank Bogert Memorial Rodeo covering three days of the event (i.e. March 25 - 27). West Fest will be held at various locations around town.
Additional events include: Cowboy Mounted Shooting, a Western Design Expo, the True Glitz Western Style Retrospective and the Bogert BBQ Showdown. Palm Springs can be reached by traveling on I-10 east of Los Angeles. Then follow the signs into town. West Fest is located on a 25 acre site off Avenida Caballeros near the Palm Springs Convention Center.
(** The information and dates in this posting were found in various sources including the Palm Springs Life Desert Guide, March 2011).